Reference Interactive

Platform Creative Specs

Character limits, image dimensions, and file requirements for every major ad platform. Click a platform tab to see its full spec sheet.

Google Display

ad formats

Design at 2x

Create at double resolution for retina displays. A 1200x628 ad should be designed at 2400x1256.

Safe zones matter

Keep key visuals and text within the center 80% of the creative. Platform UI overlays crop edges.

Text overlay < 20%

Meta's algorithm penalizes ads with more than 20% text overlay on images. Keep copy in the caption.

Test aspect ratios

The same ad in 1:1 vs 4:5 can perform very differently. Vertical takes more feed real estate.

Ad Copy That Converts

Headline formulas and body frameworks.

A/B Testing Your Angles

Structure tests and pick angles worth testing.