Guides
Practical references for building ads that convert. Strategy, frameworks, and platform specs — not theory.
Getting Started
Your first guide. What AdForge is, how the pipeline works, and what to expect — step by step from URL to exported ads.
Ad Copy That Converts
Headline formulas, body copy frameworks (PAS, BAB, AIDA), CTA patterns, and platform-specific constraints.
Copy Psychology
Six cognitive biases that drive every high-performing ad, and the anti-patterns that poison conversion rates.
A/B Testing Your Angles
How to structure test packs, pick angles worth testing, and read results without fooling yourself.
Platform Creative Specs
Interactive reference for ad dimensions, character limits, and file requirements across platforms.
Audience Segmentation
Trigger profiles, funnel-stage targeting, platform-specific segmentation, and real examples with budget splits.
Ad Spend & ROI Expectations
Realistic budget tiers ($500-$5K), cost benchmarks by industry, ROAS targets, and when to scale or cut.
Platform Playbooks
Meta, Google, TikTok, LinkedIn — minimum viable campaigns, gotchas, and tactical rollout sequences.
Google Ads in 2026
The complete guide — tracking, campaign structure, bidding, keywords, PMax, AI Max, and what Google reps won't tell you.
Keyword Strategy
Find keywords without paid tools, understand search intent, master long-tail terms, negative keywords, and ad group structure.
What Changed: Q1 2026
Every major ad platform update from Q1 2026 — Meta's audience AI, Google's copy guardrails, TikTok's authenticity bias, DST surcharges, and the video format shift.
AI Ad Tools Compared
Honest comparison of AdCreative.ai, Canva Grow, Pomelli, The Brief, and others — pricing, strengths, weaknesses, and who each tool is best for.
Need to analyze specific copy?